How is 'personal branding' defined?

Personal branding is defined as the practice of marketing yourself and your career. This concept emphasizes the importance of creating a distinctive professional identity that conveys your skills, values, and experiences to others. It involves actively managing how you present yourself to the world, often through various platforms, including social media, networking events, and personal websites.

By focusing on personal branding, individuals can shape the perception that others have of them, highlighting their unique attributes that set them apart in a competitive job market. This practice can lead to greater recognition and opportunities as it helps people articulate their value proposition and connect with others in their field effectively.

In contrast to the other options, personal branding is not about marketing a product, frequently changing jobs, or avoiding social interactions, which do not align with the idea of intentionally shaping one's professional image and career trajectory.