What is a common mistake to avoid in a cover letter?

Using a generic template without personalization is a common mistake to avoid in a cover letter because it can make your application appear impersonal and unenthusiastic. Employers look for candidates who take the time to tailor their cover letters to the specific job and company, demonstrating genuine interest and effort. A personalized cover letter showcases your understanding of the company's culture and values, as well as how your skills and experiences align with the job requirements. Personalization helps you stand out from other applicants and shows that you are genuinely invested in the position, which can significantly increase your chances of being considered for an interview.