What is the purpose of a cover letter?

The purpose of a cover letter is to introduce oneself and explain the interest in a specific job position. This document serves as a personal marketing tool that allows the applicant to showcase their qualifications, enthusiasm, and fit for the role they are applying for. It offers an opportunity to highlight key experiences and skills that align with the job description, making a connection between the applicant's background and the needs of the employer. Additionally, a cover letter sets the tone for the application, allowing the candidate to convey their personality and professionalism, which can help to make a strong first impression. By focusing on the specific position and demonstrating genuine interest, the cover letter helps to differentiate candidates from others who may be less personalized in their approach.