What is the role of a cover letter in a job application?

A cover letter serves as a personal introduction to the employer, allowing the applicant to convey their enthusiasm for the position and the company. It is an opportunity to articulate specific interests that align with the role and to elaborate on how one’s skills and experiences make them a suitable candidate. Through the cover letter, job seekers can also convey their personality and professional values, which can help distinguish them from other applicants who may have similar qualifications.

By explaining why they are interested in the position and how they fit with the organization's goals and culture, the cover letter provides a context that a resume alone cannot offer. It creates a narrative around the application, encouraging the employer to consider the applicant not just as a list of qualifications but as a potential member of the team who is genuinely invested in the opportunity.